MBA Department, at School of Management, Jain
(Deemed-to-be University) hosted a national level
virtual Marketing Management Fest on December
9, 2020. This online fest endeavoured to provide
the students pursuing MBA, PGDM, and M. Com
programmes an opportunity to evaluate their
knowledge and skills by participating in various
marketing challenges that demand an appropriate
mix of wit and wisdom.
Titled ‘Nakshatra’, the fest included five events,
namely Ashwini, Rohini, Vishakha, Ardra and
Uttarayan, aimed at identifying the best budding
marketing talent of the year. While Ashwini was the
name of the quiz, Rohini was a platform through
which participants embraced their perspectives
and viewpoints. Vishakha, the connecting dot of
nakshatra was chosen to test the students’ ability
to find words, and their overall cognitive memory.
Ardra was to make the participants think more
vividly, vigilantly and spontaneously and Uttarayan,
the most exciting round amongst all was for the
marketing pitch to make one confident of selling.
The events had a panel of esteemed judges and
received registrations from reputed institutions like
IIM Indore, NIT Karnataka, Mithibai College Mumbai,
NMIMS Mumbai, Lucknow University, MIT Pune and
Jagan Institute of Management Studies (JIMS).