MBA Department, at School of Management, Jain
(Deemed-to-be University) hosted a national level
virtual Marketing Management Fest on December
9, 2020. This online fest endeavoured to provide
the students pursuing MBA, PGDM, and M. Com
programmes an opportunity to evaluate their
knowledge and skills by participating in various
marketing challenges that demand an appropriate
mix of wit and wisdom.
Titled ‘Nakshatra’, the fest included five events, namely Ashwini, Rohini, Vishakha, Ardra and Uttarayan, aimed at identifying the best budding marketing talent of the year. While Ashwini was the name of the quiz, Rohini was a platform through which participants embraced their perspectives and viewpoints. Vishakha, the connecting dot of nakshatra was chosen to test the students’ ability to find words, and their overall cognitive memory. Ardra was to make the participants think more vividly, vigilantly and spontaneously and Uttarayan, the most exciting round amongst all was for the marketing pitch to make one confident of selling. The events had a panel of esteemed judges and received registrations from reputed institutions like IIM Indore, NIT Karnataka, Mithibai College Mumbai, NMIMS Mumbai, Lucknow University, MIT Pune and Jagan Institute of Management Studies (JIMS).